Sub-health becomes the norm, massage cushion will usher in a golden growth period?

With the development and progress of the domestic economy and society, the aging process of the population is accelerating, the sub-health problems are spreading, and people's health awareness is increasing. Consumers at home and abroad have an increasing demand for massage cushions and other health products. The massage cushion is about to usher in golden development period.

 

China's massage pads continue to explore and develop in the direction of technology upgrades and product system diversification. At the same time, the expansion of consumer demand and purchasing power in European and American countries has brought double dividends to the development of the massage appliance industry. The consumer utility of massage appliances is constantly being tapped, and the market scale continues to expand rapidly. With the establishment of cultural identity and consumer cognition in place, the penetration rate of European and American body massage cushions will increase in the future.

 

 

In the future, how will massage cushions continue to expand consumer groups?

The health mate massage cushion is used to relieve the body's sub-healthy conditioning of physical discomfort caused by long hours of work, desk work, and even years of accumulation, and relieve muscle pain, mental fatigue and other symptoms through meridian massage. From the point of view of areas with a high penetration rate of relaxation massage cushions, the consumers of massage cushions are mainly elderly people. On the one hand, because the elderly have relatively more time; on the other hand, as the age increases, the metabolism slows down, which prone to have uncomfortable sub-health symptoms such as backaches. So the elderly have obvious demands for massage.

 

 

Classification of massage cushions

At present, the massage cushion industry can be subdivided into small massage cushions and large massage cushions according to product form. Among them, small massage appliance products mainly include eye, neck, head, scalp, shoulder, hand, back, waist, foot massage pillows with relatively specific functions, and large massage appliances are mainly multifunctional massage cushions. At present, due to the intensified competition of homogeneous products in the cushion massage machine market and the increasing requirements of consumers for product intelligence and portability, products are gradually developing in the direction of individualization, multi-function, and intelligence.

 

Portable massage pads are the product category with the largest market share and the highest added value among massage appliances. It can simulate various massage techniques such as "pushing, knocking, kneading, buckling, pinching" and achieving almost all massage functions. At present, the price of body massage pads on the market ranges from a few hundred dollars to thousands of dollars. As the global economy picks up, consumers' income levels increase and their awareness of health and wellness increases, the proportion of massage cushion purchases in the consumption of massage products continues to rise. It is expected that in the future, with the continuous introduction of car and home massage cushions with different prices and different functions, more and more consumers will buy massage cushions that suit them. The sales amount of massage cushions and their sales proportion in massage appliances will also rise further.

 

It is undeniable that the current sub-health has become the norm, and electric massage pads have indeed ushered in a golden growth period. Are you ready to enter the market?